Woman Becomes a Man to Protest Sweden's Unequal Pay

Volontaire Takes Bold Step to Illustrate Gender Gap for International Women's Day

Published On
Mar 05, 2014

Editor's Pick

To celebrate International Women's Day, which falls on March 8, Swedish agency Volontaire and the country's largest labor union Kommunal have released this startling video that shows a woman getting an unusual makeover--she turns into a man. Anna Nordstrom, chairwoman of the organization, loses her hair, dons a suit and overall just gets more masculine to show how each day, women only get paid for their hours worked until 4:00, when compared to the average daily wages of their male counterparts. The only way to solve that, as the video shows, is to grow a penis.

Credits

Date
Mar 05, 2014
Brand:
Kommunal
Client:
Kommunal
Agency:
Volontaire

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Project Type