Infiniti wins grudging respect from a grumpy German racing driver
Brand's SUVs take on German supremacy at a testing track in ad by CP&B
Editor's Pick
In a humorous new spot for Infiniti, a (fictional) legendary German racing driver gets increasingly furious as the brand's SUVs and crossovers are tested on his precious race track, meant for German luxury cars.
The spot focuses on the character Konrad Gunther, who has spent his life at the Bilster Berg racetrack and is a firm believer in the supremacy of German engineering. Then along comes Infiniti (and a bunch of testers who include American families) and he's not impressed. He's rude about all its helpful features, and keeps insisting that the track is ony for German cars. Until he finally gets a closer look at the car and mutters "How did Germany not do this first?"
The ad was directed by MJZ's Craig Gillespie ("I, Tonya") for CP&B, and as well as the 90-second video seen here, will run in multiple 30- and 15-second TV spots, and social and digital content.
Credits
- Date
- Jul 17, 2018
- Brand :
- Infiniti
- Agency :
- CP&B
- Global Chief Creative Officer :
- Linus Karlsson
- Vice President/Executive Creative Director :
- Adam Chasnow
- Creative Director :
- Mark St. Amant
- Creative Director :
- Jason Pierce
- Associate Creative Director, Art Director :
- Donny Brunner
- Associate Creative Director, Copywriter :
- Ryan Contillo
- Vice President/Director, Content Production :
- Sloan Schroeder
- Senior Integrated Producer :
- Jamie Slade
- Group Account Director :
- Steve Barry
- Management Supervisor :
- Lauren Wheaton
- Content Manager :
- Hayden Zellers
- Vice President/Co-Head of Strategy :
- Jennifer Hruska
- Senior Strategist :
- Albert Opraseuth
- Product Specialist :
- John Heathfield
- Senior Business Affairs Manager :
- Kimberly Campbell
- Director, Marketing Communications and Media :
- Phil OConnor
- Senior Manager, Marketing Communications :
- Kathy Roznowski
- Manager, Marketing Communications :
- Brooke Hoekstra
- Senior Planner, Marketing Communications :
- Lindsay Ricotta
- Production Company :
- MJZ
- Director :
- Craig Gillespie
- President :
- David Zander
- Executive Producer :
- Emma Wilcockson
- Producer :
- Ed Callaghan
- Staff Production Manager :
- Jake Weimer
- Director, Photography :
- Stuart Graham
- Service Production Company :
- Tony Petersen Film GmbH
- Executive Producer :
- Michael Duttenhöfer
- Producer :
- Rocco Kopecny
- Editorial Company :
- Cut+Run
- Editor :
- Jay Nelson
- Assistant Editor :
- Eli Beck-Gifford
- Executive Producer :
- Amburr Farls
- Producer :
- Jared Thomas
- Telecine Company :
- MPC
- Colorist :
- Ricky Gausis
- Telecine Senior Producer :
- Rebecca Boorsma
- Visual Effects Company :
- MPC
- Managing Director :
- Robert Owens
- Head of Production :
- Colin Clarry
- Executive Producer :
- Elexis Stearn
- Finishing Executive Producer :
- Karena Ajamian
- Senior Visual Effects Producer :
- Bomyee Hwang
- Creative Director/2D Supervisor :
- Claus Hansen
- On-Set Visual Effects Supervisor :
- Stephane Allender
- Compositor :
- Toya Drechsler
- Compositor :
- Sandra Ross
- Compositor :
- Jon Rogala
- Compositor :
- Andre Arevalo
- Compositor :
- Sam Shiflett
- Compositor :
- Hector Cabrera
- Compositor :
- Josh Guillaume
- Compositor :
- Rob Ufer
- Compositor :
- Joshua Pena
- CG Lead :
- Julian Fitzpatrick
- CG Generalist :
- Michael Reed
- CG Generalist :
- Matt Maude
- Clean Up/Roto Line Producer :
- Abhinav Sharda
- Clean Up/Roto Support Supervisor :
- Siju Murugan
- 2D Clean Up Artist :
- Sivakumar R
- 2D Clean Up Artist :
- Silambarasan R P
- Music Company :
- JSM Music
- Composer :
- Seamus Kilmartin
- Composer :
- Naren Rauch
- Executive Producer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
- Producer :
- Norm Felker
- Sound Design Company :
- Lime Studios
- Mix Engineer :
- Matt Miller
- Mix Engineer Assistant :
- Lisa Mermelstein
- Executive Producer :
- Susie Boyajan
- Head of Production :
- Annabelle Dunbar-Whittaker
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