Gay Black Dads Share Images of Their Family Life in Nikon Campaign

'I Am Generation Image' via McCann Taps Viral Stars

Published On
Jan 15, 2015

Editor's Pick

Kordale and Kaleb Lewis, gay black dads whose Instagram image of a family morning routine went viral in 2014, are the latest stars of Nikon's "I Am Generation Image Campaign," created out of McCann New York. The Lewises set the web abuzz when they put out photos of their family life on Instagram, including one image of the couple doing their daughters' hair.

The latter sparked both outrage and support, and now it's also helped put the Lewis clan in the spotlight as stars of Nikon's campaign, promises to give the world an even deeper peek into their everyday life. The I Am Generation Campaign puts a Nikon D750 in the hands of the Lewises, along with an urban cyclist, a comedic duo, tiny homesteaders, a homeless advocate and a vegan chef, so they could all tell their stories through pictures.


Jan 15, 2015
Brand :
Client :
Agency :
McCann-New York
Co-Chief Creative Officer :
Tom Murphy
Co-Chief Creative Officer :
Sean Bryan
Executive Creative Director :
Larry Platt
Group Creative Director :
Thomas Sullivan
Associate Creative Director :
Cameron Fleming
Associate Creative Director :
Calvin Lyte
Design Director :
George Katz
Design Director :
David Mashburn
Executive Producer :
Kathy Love
Integrated Producer :
Jory Sutton
Integrated Producer :
Chandler Simms
Production Coordinator :
Ryan Fitzsimons
Music Executive Producer :
Eric David Johnson
Music Producer :
Mike Ladman
Chief Strategy Officer :
Steve Zaroff
Group Director, Strategy :
Julien Delatte
Strategist :
Michele Kim
Production Company :
Coverdale, Inc.
Director :
Douglas Gautraud
Director, Photography :
Luca Fantini
Editor :
Paul La Calandra
Assistant Editor :
David Rothstadt
Color Correction :
Fergus at The Mill
Sound Engineer/Mix :
Tom Goldblatt (Audio Engine)
Music Company :
South Music & Sound Design
Editorial Company :
Whitehouse Post
Producer :
Andy Coverdale

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