Gay Black Dads Share Images of Their Family Life in Nikon Campaign
'I Am Generation Image' via McCann Taps Viral Stars
Editor's Pick
Kordale and Kaleb Lewis, gay black dads whose Instagram image of a family morning routine went viral in 2014, are the latest stars of Nikon's "I Am Generation Image Campaign," created out of McCann New York. The Lewises set the web abuzz when they put out photos of their family life on Instagram, including one image of the couple doing their daughters' hair.
The latter sparked both outrage and support, and now it's also helped put the Lewis clan in the spotlight as stars of Nikon's campaign, promises to give the world an even deeper peek into their everyday life. The I Am Generation Campaign puts a Nikon D750 in the hands of the Lewises, along with an urban cyclist, a comedic duo, tiny homesteaders, a homeless advocate and a vegan chef, so they could all tell their stories through pictures.
Credits
- Date
- Jan 15, 2015
- Brand :
- Nikon
- Client :
- Nikon
- Agency :
- McCann-New York
- Co-Chief Creative Officer :
- Tom Murphy
- Co-Chief Creative Officer :
- Sean Bryan
- Executive Creative Director :
- Larry Platt
- Group Creative Director :
- Thomas Sullivan
- Associate Creative Director :
- Cameron Fleming
- Associate Creative Director :
- Calvin Lyte
- Design Director :
- George Katz
- Design Director :
- David Mashburn
- Executive Producer :
- Kathy Love
- Integrated Producer :
- Jory Sutton
- Integrated Producer :
- Chandler Simms
- Production Coordinator :
- Ryan Fitzsimons
- Music Executive Producer :
- Eric David Johnson
- Music Producer :
- Mike Ladman
- Chief Strategy Officer :
- Steve Zaroff
- Group Director, Strategy :
- Julien Delatte
- Strategist :
- Michele Kim
- Production Company :
- Coverdale, Inc.
- Director :
- Douglas Gautraud
- Director, Photography :
- Luca Fantini
- Editor :
- Paul La Calandra
- Assistant Editor :
- David Rothstadt
- Color Correction :
- Fergus at The Mill
- Sound Engineer/Mix :
- Tom Goldblatt (Audio Engine)
- Music Company :
- South Music & Sound Design
- Editorial Company :
- Whitehouse Post
- Producer :
- Andy Coverdale
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