Man vs. Napkin (embargoed)

Apparently, Kitties Are Like Women on Their Periods

Published On
Aug 27, 2014

Editor's Pick

In the U.S. feminine product brands like Always are flying the "girl power" flag, but in China, Kotex is taking a completely different route with a pair of outrageous online videos --one tha likens women on their periods to cats (and slaps tape onto the fur of kitties) and another that compares the search for a great pad to that for the perfect man.

The videos were created out of Ogilvy & Mather Beijing and, according to Kimberly-Clark Marketing Director Jaja Lang in a statement, the aim of the ads is to help "our brand stand out in the market. Our brand promise of 'worry-free protection that pleases the senses' really shone through in a delightful and memorable way.'

The cat video has already racked up 1 million views through Chinese social sharing platforms. Read more about Kotex, cats and the man hunt on Adage.com.