Amsterdam's Gay Pride boat parade takes place on Aug. 1, and this year people from around the world can take part in the colorful event, thanks to Dutch telecom provider KPN.
The brand's agency N=5 and production company MediaMonks are fitting a canal boat with 360 degree cameras and, though empty, it'll take part in the parade. The footage, complete with sound, will be streamed live on KPN's Pridestream website. Meanwhile, before the event people can upload their own Pride-themed video, and these will be displayed on LED screens on the side of the boat. What's more, for those living in countries in which gay pride is not accepted, the website offers a number of privacy tools that enable people to join the parade safely and anonymously.