Delicious Mac & Cheese That You're Not Allowed to Eat? But Why?!

Because It's Star Wars Collectible Kraft Macaroni & Cheese, That's Why

Published On
Oct 19, 2015

Editor's Pick

In a new Kraft spot, a father shows his son his beloved Star Wars collectibles -- including limited-edition boxes of Kraft Macaroni & Cheese that feature Yoda, Darth Vader, R2D2 and C3PO.

Unfortunately, the collection isn't for playing with, the father tells his son while the pair explore a room filled with hundreds of pieces of Star Wars memorabilia. "So, toys you can't play with and mac & cheese you can't eat? This is a room of lies," the child says, with enough drama to rival Darth Vader and Luke Skywalker's famous duel.

Created by CP&B, the spot is one of a set of new Kraft commercials leading up to the December release of "Star Wars: Episode VII-The Force Awakens." The campaign also includes an interactive website where fans can look at some of the hundreds of Star Wars collectibles displayed in the spots. They were curated by Rancho Obi-Wan, an organization that holds the Guinness record for the largest private Star Wars collection in the world. Rancho Obi-Wan, meanwhile, is taking the eight different boxes of Star Wars Kraft Macaroni & Cheese into its permanent collection.

Kraft has plans to sell the Star Wars products through 2016. Read more on the campaign at AdAge.com.

Credits

Date
Oct 19, 2015
Brand:
Kraft Macaroni & Cheese
Client:
Kraft Macaroni & Cheese
Agency:
CP&B
Chief Creative Officer:
Ralph Watson
Vice President/Executive Creative Director:
Adam Chasnow
Art Director:
Ryan Dowling
Writer:
Chris Potts
Vice President, Director, Video Production:
Kate Hildebrant
Integrated Producer:
Annie Turlay
Production Company:
Hungry Man
Director:
Hank Perlman
Director, Photography:
Eric Steelberg
Line Producer:
Caleb Dewart
Executive Producer:
Dan Duffy
Executive Producer:
Kevin Byrne
Editorial Company:
The Now Corporation, NY
Editor:
Owen Plotkin
Assistant Editor:
Jessica Farmer
Editorial Executive Producer:
Nancy Finn
Post Production Company:
Method Studios
Lead Compositor:
Steve Morris
Executive Producer:
Angela Lupo
Post Producer:
Brad Wood
Graphics and Animation:
Buck
Executive Producer:
Maurie Enochson
Senior Producer:
Nick Ferzich
Mix Company:
Lime Studios (Santa Monica)
Audio Engineer:
Mark Meyhaus
Music Company:
JSM Music
Music Executive Producer:
Joel Simon
Telecine Company:
CO3
Senior Producer:
Rochelle Brown
Colorist:
Tim Masick
Vice President, Group Account Director:
Steve Sanders
Account Director:
Kevin Sypal
Account Director:
Anne Catherine Feeney
Content Supervisor:
Neylu Longoria
Content Supervisor:
Kelly Olech
Content Manager:
Ashley Huehnerfuss
Group Planning Director:
Kaylin Goldstein
Business Affairs:
Daphne Papadopulos
Business Affairs:
Katharine Graham-Smith
Traffic Manager:
Tito Texidor

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Project Type