The formerly homeless Ted Williams is the star of a three-day Valentine's Day campaign for Macaroni & Cheese, in which Kraft is asking consumers to tweet love messages with the hashtag #VoiceOfLove. Williams, whose voiceover featured in previous Mac & Cheese ads after he found internet fame, is recording personalized videos in response to some of the tweets, in which he will read back the original tweet using his infamous 'golden voice'. The brand is posting videos on its YouTube channel, while tweeting a direct link to the original tweeter with link to the video. The campaign, by Crispin Porter + Bogusky, will also donate 100 boxes of Kraft Mac & Cheese to hunger relief organization Feeding America for every tweet that comes its way.
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