Yard Sale Upcycling Gets Competitive in Humorous Spots for Krylon

Deutsch NY Inserts Comedy Into Spray Paint Ads

Published On
Jul 07, 2015

Editor's Pick

Yard sales and the neighborhood rivalry that they can bring on are the basis for this humorous campaign for Sherwin Williams-owned paint brand Krylon. They feature an ultra comepetitive family whose negotiating skills with their elderly neighbor are brought to the fore by buying and selling items such as a bike, watering can and chair at a yard sale. The product -- Krylon's Covermaxx spray paint -- is neatly highlighted by its role in upcycling the items. Harold Einstein directed the spots, for creative agency Deutsch New York .

Credits

Date
Jul 07, 2015
Brand:
Krylon
Client:
Krylon
Agency:
Deutsch-New York
Chief Creative Officer:
Kerry Keenan
Executive Creative Director:
Menno Kluin
Executive Creative Director:
Matt McKay
Associate Creative Director:
Sam Shepherd
Associate Creative Director:
Frank Cartagena
Copywriter:
Kevin Meagher
Director, Integrated Production:
Joe Calabrese
Executive Producer:
Shane Smith
Digital Design Lead:
Aliza Adam
Senior Digital Designer:
Siri Wanpen
Project Manager:
Sean Gilleylen
Director:
Harold Einstein
Executive Producer/Line Producer:
Eric Liney
Editorial Company:
Arcade Edit
Editor:
Dave Anderson
Assistant Editor:
Mark Popham
Producer:
Cecilia Melton
Executive Producer:
Sila Soyer
Color Transfer:
Company 3
Colorist:
Tim Masick
Producer:
Rochelle Brown
Visual Effects/Conform Company:
Arcade Edit
Flame Artist:
Tristian Wake
Audio Post Company:
Duotone
Producer:
Greg Tiefenbrun
Audio Engineer:
Andy Green
Executive Vice President, Director, Integrated Business Affairs:
Kris Weiner
Vice President, Residuals Group Director:
Stacy Schwartz
Production Company:
Dummy

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