La Comunidad : Meet Me Halfway

Forget the streamers, get me some piranhas instead.

Published On
Oct 11, 2011

Editor's Pick

Two creatives. Ten days. Over 4,000 miles. La Comunidad is celebrating its 10-year anniversary in a notable way. The agency, which has offices in Miami and Buenos Aires, wants to show that the two faraway locations work seamlessly together despite being different. Two creatives, Chelsea Cumings from Miami and Leandro Mosca from Buenos Aires, will have 10 days to meet each other at the halfway point between both cities. And it just so happens that that point is in the heart of the Amazon jungle. The trip will include each creative getting some interesting tasks -- possibilities including swimming with the piranhas, eating some exotic foods (and facing the consequences.) They will be video blogging about their adventures as well as updating via Facebook and Twitter.

Credits

Date
Oct 11, 2011
Agency:
La Comunidad

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Project Type