Axe and Verdi: A Match Made in Man Heaven
Stylishly executed, but not so flattering for the ladies.
Editor's Pick
"La Donna e Mobile," one of the songs from composer Giuseppi Verdi's opera "Rigoletto," serves as the storyline for Axe's "Random" body spray in this new spot for the Unilever boy brand, created out of Ponce, Buenos Aires and directed by MJZ's Juan Cabral. The song, whose title translates to "The Woman is Fickle," stars a lineup of cute, scraggly guys crooning the classic tune, looking forlorn and apparently burdened by the unpredictable mood swings of their beautiful ladies. Although stylishly executed, like Axe advertising before it, the ad has a taint of misogynism and unflattering female stereotypes -- not suprising given its inspiration was one of classic arts' most licentious playboys. Cool cover, though.
Credits
- Date
- Sep 05, 2013
- Brand:
- Axe
- Client:
- Axe
- Agency:
- Ponce-Buenos Aires
- Head of TV:
- Roberto Carsillo
- International Producer:
- Jose Silva
- Director:
- Juan Cabral
- Production Company:
- MJZ
- Production Company:
- Labhouse
- Executive Producer:
- Debbie Turner
- Client:
- Alejandro Helou
- Client:
- Dario Rubaja
- Client:
- Micaela Garcia
- Client:
- Nicolas Levin
- Producer:
- Natalia Mussolana
- Director, Photography:
- Sean Bobbitt
- Editor:
- Emiliano Fardaus
- Post Production:
- Wolf
- Music:
- Giussepe Verdi
- Sound Director:
- Tres Sonido
- Executive Creative Director:
- Ricardo Armentano
- Executive Creative Director:
- Luigi Ghidotti
- Executive Creative Director:
- Hernán Ponce
- Copywriter:
- Santiago Martin Davis
- Art Director:
- Leandro Mosca
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