The Deaf Dancer in This Cool Music Video PSA Is Actually Signing the Lyrics

Video by French Deafness Charity La Parole aux Sourds Highlights the Importance of Sign Language

Published On
Mar 07, 2018

Editor's Pick

French non-profit La Parole aux Sourds ("A Microphone for the Deaf") draws attention to the importance of sign language with "Unsilenced," a music video featuring what it claims is the first original song sung entirely through sign language and dance.

Created by BETC Paris, the black and white film stars dancer Billy Read performing a dance in an urban landscape to music by electro-pop act Haute, accompanied by some surreal VFX. But there's more to it than that. On first viewing, it appears to be simply a cool music video for an instrumental song, but it's only when viewers get to the end of the film that they discover the dancer they've been watching is actually deaf and that he's been signing the lyrics the whole time. Viewers are then invited to visit unsilenced.fr, where an interactive digital experience reveals the lyrics hidden in his movements.

The film was directed by Alban Coret from Insurrection Films -- aproduction company behind music videos for Drake, Alt-J and Travis Scott. Coret says in a statement: "The film is meant to be surreal. We wanted to show how strange it is when nobody speaks your language."

Credits

Date
Mar 07, 2018
Brand:
La Parole aux Sourds
Client:
La Parole aux Sourds
Agency:
BETC-Paris
Organization Management:
Gabrielle Portnoï
Organization Management:
Deborah Portnoï
Agency Management:
David Martin Angelus
Agency Management:
Charlotte Bals
Agency Management:
Stphane Xiberras
Chief Creative Officer:
David Martin Angelus
Creative Director:
Erika Reyes
Art Director:
Remi Lascault
AD Assistant:
Aline Aflalo
Music Creative Director:
Christophe Caurret
Traffic Director:
Kemi Zinsou
Copywriter Assistant:
Kevin Fines
Copywriter:
Nick Bakshi
Original Soundtrack:
Haute
Music Producer:
Florine Perrault
Music Art Director:
Alexandre Many
Sound Production:
Green United Music
Post Producer Visual Effects:
Julie Lagadec
Producer Visual Effects:
Guillaume Marien
Post Production and Visual Effects:
Mathematic
Editor:
Hugo Lemant
Director:
Alban Coret
Producer:
Theo Gall
Producer:
Arno Moria
Production Company:
Insurrection
Dancer:
Billy Read
Choreographer:
Ariel Fung
Agency Management:
Maxime Huyghe
Project Director:
Arthur Guillaume
Technical Lead:
Alexis Galbourdin
UI Designer:
Coralie Castot
Development:
Florent Biffi
Production Assistant:
Damien Mortini
Production Assistant:
Nicolas Rollet

Need a credit fix? Contact the Creativity Editors

Industry
Project Type
Tags