At the height of the debate, The Many crafted a simple, yet direct message: “Everyone is Welcome” in the City of Angels. With the help of hundreds of Angelenos, we created a giant, real-time human-powered billboard visible to incoming international flights touching down at LAX. Each volunteer held up a card, all of which came together to spell out “welcome” in four different languages – Mandarin, Arabic, Spanish, and English.

Each of the giant welcome signs was timed to incoming flights based on its origin. As flights changed in real-time, we utilized flight tracking data to react to these incoming flights and coordinated our welcome signs accordingly.

Additionally, we brought this real-time activation to life on social, by sparking a dialogue around #EveryoneIsWelcome, which quickly became a trending topic on Twitter.