#ONEMILLIONTHANKS
Published On
Jun 10, 2020
Description
La-Z-Boy launched a campaign called “One Million Thanks” that honors the sacrifices of frontline healthcare workers throughout the COVID-19 pandemic. With support from brand ambassador Kristen Bell, La-Z-Boy rallied the collective creativity of the internet community to create one million different ways to say “thank you” to healthcare workers. By tagging pictures and videos with #OneMillionThanks, the campaign aims to create an overwhelming online show of support for healthcare workers.
Credits
- Date
- Jun 10, 2020
- Agency :
- RPA
- Client :
- La-Z-Boy
- EVP / Chief Creative Officer :
- Joe Baratelli
- Creative Director :
- Krystle Mullin
- Creative Director :
- Ariel Shukert
- Senior Copywriter :
- Ramiro Ramirez
- Senior Art Director :
- Suzie Yeranosyan
- EVP / Chief Production Officer :
- Gary Paticoff
- SVP / Director Video Production :
- Selena Pizarro
- Producer :
- Emily Darby
- Executive Digital Producer :
- Ana Ponce
- Digital Producer :
- Samantha Elander
- EVP / Chief Client Officer :
- Tom Kirk
- SVP / Group Account Director :
- Eric Davis
- VP / Account Director :
- Rebecca Mendelson
- VP / Account Director :
- June Jashinski
- Account Supervisor :
- Christina Cesar
- Account Executive :
- Jackie Rose Senior
- Account Executive :
- Claire Bedecarre
- VP / Strategic Planning Director :
- Nargis Pirani
- Associate Strategic Planning Director :
- Alyssa Moskowitz
- Manager Digital Strategy :
- Hanna Samad
- Community Manager :
- Monique Hidalgo
- Celebrity Voiceover :
- Kristen Bell
- Editorial :
- Helium
- Editor :
- Emelie Claxton
- Executive Producer :
- Frances Wall
- Sound Engineer :
- Dave Wagg
- Executive Producer :
- Susie Boyajan
- Licensed footage :
- Getty Images Shutterstock
- Getty Images Key Account Executive :
- Allison Davis
- Shutterstock Client Partner :
- Roger Santos
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Industry
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