Published On
Jun 10, 2020


La-Z-Boy launched a campaign called “One Million Thanks” that honors the sacrifices of frontline healthcare workers throughout the COVID-19 pandemic. With support from brand ambassador Kristen Bell, La-Z-Boy rallied the collective creativity of the internet community to create one million different ways to say “thank you” to healthcare workers. By tagging pictures and videos with #OneMillionThanks, the campaign aims to create an overwhelming online show of support for healthcare workers.


Jun 10, 2020
Agency :
Client :
EVP / Chief Creative Officer :
Joe Baratelli
Creative Director :
Krystle Mullin
Creative Director :
Ariel Shukert
Senior Copywriter :
Ramiro Ramirez
Senior Art Director :
Suzie Yeranosyan
EVP / Chief Production Officer :
Gary Paticoff
SVP / Director Video Production :
Selena Pizarro
Producer :
Emily Darby
Executive Digital Producer :
Ana Ponce
Digital Producer :
Samantha Elander
EVP / Chief Client Officer :
Tom Kirk
SVP / Group Account Director :
Eric Davis
VP / Account Director :
Rebecca Mendelson
VP / Account Director :
June Jashinski
Account Supervisor :
Christina Cesar
Account Executive :
Jackie Rose Senior
Account Executive :
Claire Bedecarre
VP / Strategic Planning Director :
Nargis Pirani
Associate Strategic Planning Director :
Alyssa Moskowitz
Manager Digital Strategy :
Hanna Samad
Community Manager :
Monique Hidalgo
Celebrity Voiceover :
Kristen Bell
Editorial :
Editor :
Emelie Claxton
Executive Producer :
Frances Wall
Sound Engineer :
Dave Wagg
Executive Producer :
Susie Boyajan
Licensed footage :
Getty Images Shutterstock
Getty Images Key Account Executive :
Allison Davis
Shutterstock Client Partner :
Roger Santos

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Project Type