There’s a better you out there and he’s at the lake. Sezie the lake.

Published On
Jul 29, 2019


“Seize the Lake,” taps the insight that Labatt drinkers in the Great Lakes area have a “real self” and a “lake self.” The “real self” is a functional, responsible, working, bill-payer. On the other hand, the “lake self” drinks Labatt, feels pants are absolutely optional and showers when it’s Monday again.