Lacoste lets its customers donate clothing to charity with a free delivery slip

Campaign by BETC supports the Apprentis d’Auteuil program for training young people

Published On
Dec 16, 2020

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French clothing brand Lacoste has come up with an innovative way of encouraging its customers to donate to a good cause this holiday season.

With each online order it delivers from Dec.14 to 20, it's including a free delivery voucher enabling people to send unwanted clothing to Apprentis d’Auteuil, a charity for the education, training and social and professional integration of young people throughout France. The voucher allows people to send one or more items of clothing, which can be from any brand. All they need to do is put the clothing in the post free of charge.

The campaign, via BETC, continues Lacoste's association with the charity, which it has supported via a sport-focused program including a tennis school since 2010. (It's also the latest in a series of campaigns for good causes by the Lacoste brand, which have included replacing the crocodile emblem on its shirts with those of endangered species).

"After a hectic 2020 and end-of-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste online orders during one of the most active weeks in e-commerce," said Aurélie Scalabre and Olivier Aumard, creative directors at BETC, in a statement.

Credits

Date
Dec 16, 2020
Client :
Lacoste
Agency :
BETC-Paris
Agency Management :
Nathalie Beguinot
Agency Management :
Alexandra Van de Vyvere
Agency Management :
Sarah Mugnier
Agency Management :
Gaelle Gicqueau
Agency Management :
Fanny Buisseret
Agency Management :
Louise Menaige
Creative Director :
Aurelie Scalabre
Creative Director :
Olivier Aumard
Art Director :
Julien Vergne
Copywriter :
Alexandre Girod
Assistant Art Director :
Mathis Payet
Lead Producer :
Bao TuNgoc
Production House :
GENERAL POP
Sound Production :
Gum
TV Producer :
Antonin Romeuf

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