French clothing brand Lacoste has come up with an innovative way of encouraging its customers to donate to a good cause this holiday season.

With each online order it delivers from Dec.14 to 20, it's including a free delivery voucher enabling people to send unwanted clothing to Apprentis d’Auteuil, a charity for the education, training and social and professional integration of young people throughout France. The voucher allows people to send one or more items of clothing, which can be from any brand. All they need to do is put the clothing in the post free of charge.

The campaign, via BETC, continues Lacoste's association with the charity, which it has supported via a sport-focused program including a tennis school since 2010. (It's also the latest in a series of campaigns for good causes by the Lacoste brand, which have included replacing the crocodile emblem on its shirts with those of endangered species).

"After a hectic 2020 and end-of-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste online orders during one of the most active weeks in e-commerce," said Aurélie Scalabre and Olivier Aumard, creative directors at BETC, in a statement.