Lactofree : Listen Up Hedgehogs

A latte for the hedgehog, please.

Published On
Feb 22, 2012

Editor's Pick

Hedgehogs are the stars of this W+K London spot for Arla brand Lactofree, directed by Paul King, known for his direction of the Mighty Boosh comedy series. The brand offers dairy without the Lactose for people who are lactose intolerant (as are hedgehogs, apparently). So the campaign imagines the hedgehogs enjoying things they can only dream about - hot buttered crumpets, a cheesy pizza, even a latte. Surreal, but surprisingly cute.

Credits

Date
Feb 22, 2012
Brand:
Lactofree
Client:
Lactofree
Agency:
Wieden & Kennedy-London
Director:
Paul King
Production Company:
Stink

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Project Type