Lady Gaga’s global launch: The world’s biggest pop star introduces a beauty brand that plays by its own rules.

Published On
Aug 05, 2020

Description

Mythology worked with Lady Gaga and her team to brand and launch her first namesake beauty brand, Haus Laboratories. In creative collaboration with Gaga herself, we created brand elements, films and hero images for the global launch, with the goal of communicating her philosophy of acceptance through makeup and giving a new, disruptive vision to beauty.

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Credits

Date
Aug 05, 2020
Agency :
Mythology
Client :
HAUS Laboratories
Photographer :
Daniel Sannwald
Production Company :
The Bees and Honey
Casting Agency :
Six Wolves
Fashion Director :
Nicola Formichetti
Makeup :
Sarah Tanno/Haus of Gaga
FX :
Mathematic

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