Mint Digital/Andy Cameron : ladyblabla

Former W+K London creative director and Fabrica executive director Andy Cameron has teamed up with interactive agency Mint Digital to launch ladyblabla, a UK smartphone comparison site that also helps HIV positive mothers in Africa. The site works with charity mothers2mothers to provide HIV positive African women with smartphones, in a mission to educate those around them about mother to baby transmission of AIDS. Every contract sale at Ladyblabla pays for a mothers2mothers smartphone for one month.