Lagerhaus : Blog-Up Stores

Bloggers as retail channel.

Published On
Nov 21, 2011

Editor's Pick

Swedish interior design retailer Lagerhaus targeted six leading interior design bloggers to create buzz around the launch of its online store, and increase its number of Facebook fans in a campaign by Prime.

The retailer invited the bloggers to create their own 'pop up' stores, giving them access to a blog store widget to make it easy. The bloggers could customize their shop with their favorite products and embed it on their blog, thereby creating so-called 'Blog-Up Stores'. Bloggers could market the stores however they want, and could invite their readers along to meet them in person at the launch of the online store. As a result of the campaign, the brand's Facebook fans increased by 226%, interactions grew by 360% and the blog stores have become permanent distribution channels for the brand.


Nov 21, 2011
Creative/Project Manager:
Maria Larsson
Creative/Art Director:
Ebba Hultengren
Executive Creative Director:
Tom Beckman

Need a credit fix? Contact the Creativity Editors

Project Type