This Man Believes Lamb is the Key to a Women's Heart

Meat & Livestock Australia Tests Out Whether the Meat Can Make Women Fall in Love

Published On

Sep 18, 2013

Editor's Pick

Australian agency BMF is doing an experiment: Can a balding, 40-something man who is kind of weird and creepy still get women to like him just because he has excellent taste in meat? The campaign, "Lamb is for Lovers," is for Meat & Livestock Australia, and stars Don, who believes he can charm women as long as that meat is involved. The campaign starts with this spot and will see Don go on dates with four different women. People can apply to date him via "We Love Our Lamb," the Facebook page.

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Credits

Date: Sep 18, 2013

Client :: Barnardo's

Client :: Barnardo's

Agency :: BMF

Managing Partner :: Stephen McArdle

Executive Creative Director/Production :: Carlos Alija

Executive Creative Director/Production :: Laura Sampedro

Art Director :: Carlo Mazzarella

Copywriter :: Jonty Bell

Director :: Mark Lever

Agency :: Sweetshop

Producer :: Lynnette Gordon

Post Producer :: Method

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Project Type

Video