Lane Bryant Swipes at Victoria's Secret With the 'I'm No Angel' Campaign

Plus-Size Brand Makes Bold Statement

Published On
Apr 07, 2015

Editor's Pick

In the latest "real woman"- themed creative, plus-size clothing retailer Lane Bryant takes a jab at Victoria's Secret with its "#ImNoAngel" campaign. Agency Laird & Partners puts curvy models Ashley Graham (who recently landed the cover of Sports Illustrated's swimsuit issue), Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault, and Elly Mayday front and center in bra and panty sets from the retailer's Cacique lingerie brand.

A black and white video and series of photos feature the women bearing their assets with confidence. The video has them proclaiming their beauty, sexiness and the fact that they're "no angels." The spot comes after recent controversy over a lack of plus sizes and models in Victoria's Secret stores and catalogues.

The campaign has already sparked heated conversation around the topics of health, body image and body-shaming. The company encourages those who support its message to share a selfie with the hashtag #ImNoAngel written in lipstick across a mirror.


Apr 07, 2015
Lane Bryant
Lane Bryant
Laird & Partners

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