Moms Share Their Nursing Stories in Touching Film From Lansinoh

Documentary-Style Spot Launches for World Breastfeeding Week

Published On
Aug 02, 2016

Editor's Pick

In this touching film from breastfeeding product brand Lansinoh, designed to be shared by moms on social media, different women discuss their experiences of motherhood and nursing.

Director Haley Geffen captures the women's joy at becoming moms as well as the ups and downs of their breastfeeding experiences in a series of interviews. The women are a diverse bunch, including one who became pregnant via IVF and a gay couple who both had babies at the same time.

New York creative studio Bodega created the film in honor of World Breastfeeding Week (August 1-7.) The film follows a Mother's Day ad by the same director for the brand.

Social media is becoming fertile ground for brands to create content appealing to moms that wouldn't have previously appeared in mainstream media. Other brands to have opened up about the difficulties and joys of breastfeeding recently include Medela, in a series of docu-style videos titled ThroughItAll.

Credits

Date
Aug 02, 2016
Brand:
Lansinoh
Client:
Lansinoh
Agency:
Bodega
Director:
Haley Geffen
Senior Brand Manager:
Sabrina Fox
Brand Director:
Erin Langley
Production Company:
Bodega
Executive Creative Director:
Haley Geffen
Director:
Haley Geffen
Executive Producer:
Bob Cagliero
Executive Producer:
Clint Goldman
Head of Production:
Kris Walter
Production Assistant:
Rich Han
Editor:
Glenn Conte
Executive Producer:
Robin Hall
Producer:
Jenny Figarola
Audio Producer:
SuperExploder
Sound Designer/Mixer:
Ted Gannon
Senior Producer:
Meredith Nazzaro
Editorial Company:
Northern Lights

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Project Type