Las Vegas wants visitors back, but perhaps not their kids.
That's the message from the latest campaign from the Las Vegas Convention and Visitors Authority, which revolves around parents trying to come up with sneaky ruses to have a kid-free getaway. That could include reading your innocent child a bedtime story that's all about how Las Vegas is full of broccoli meals and kids having multiple dentist appointments.
Or it could be coming up with a mean excuse to ground your teenager (having already called grandma to come and babysit.)
The ads were created by Las Vegas longtime agency R&R, under the creative direction of its new chief creative officer Guto Araki, the former Deutsch LA creative who joined the agency this year. They were directed by Hungry Man's Dave Laden.
“The new campaign is a light-hearted and playful nod to Vegas as the place adults need right now, to take the time for themselves that they’ve put on hold for so long," says Kate Wik, chief marketing officer for the Las Vegas Convention and Visitors Authority (LVCVA), in a statement. “The first two ads from this campaign will resonate not just with parents but all adults who are seeking the spirit of adult freedom that they can only find in Las Vegas.”
The campaign will run nationally in top markets including Los Angeles and New York City, and will also run digitally through a YouTube takeover, online video, and streaming audio.