Las Vegas wants you to visit but leave the kids behind

Latest campaign from R&R sees parents coming up with sneaky ruses to have a kid-free weekend

Published On
Oct 19, 2022

Editor's Pick

Las Vegas wants visitors back, but perhaps not their kids.

That's the message from the latest campaign from the Las Vegas Convention and Visitors Authority, which revolves around parents trying to come up with sneaky ruses to have a kid-free getaway. That could include reading your innocent child a bedtime story that's all about how Las Vegas is full of broccoli meals and kids having multiple dentist appointments.


Or it could be coming up with a mean excuse to ground your teenager (having already called grandma to come and babysit.)

The ads were created by Las Vegas longtime agency R&R, under the creative direction of its new chief creative officer Guto Araki, the former Deutsch LA creative who joined the agency this year. They were directed by Hungry Man's Dave Laden.

“The new campaign is a light-hearted and playful nod to Vegas as the place adults need right now, to take the time for themselves that they’ve put on hold for so long," says Kate Wik, chief marketing officer for the Las Vegas Convention and Visitors Authority (LVCVA), in a statement. “The first two ads from this campaign will resonate not just with parents but all adults who are seeking the spirit of adult freedom that they can only find in Las Vegas.”

The campaign will run nationally in top markets including Los Angeles and New York City, and will also run digitally through a YouTube takeover, online video, and streaming audio.


Oct 19, 2022
Client :
Las Vegas Convention and Visitors Authority
Agency :
Chief Creative Officer :
Guto Araki
Group Creative Director :
Scott Murray
Associate Creative Director :
Laura Duncan
Associate Creative Director :
Aaron Cunningham
Associate Design Director :
Kristen Hart
Director of Content Production :
Gerri Angelo
Producer :
Gerri Angelo
Vice President Brand Management :
Yanick Dalhouse
Senior Brand Manager :
Cassidy Francois
Project Director :
Amy Belka
Project Manager :
Jenna Lusk
Production Company :
Hungry Man
Director :
Dave Laden
Director of Photography :
Darko Suvak
Managing Partner / Executive Producer :
Mino Jarjoura
Executive Producer/Director of Sales :
Dan Duffy
Executive Producer :
Caleb Dewart
Head of Production :
Marian Harkness
Live Action Producer :
Tina Densmore Bell
Editorial :
The Den
Editor :
Christjan Jordan
Assistant Editor :
Nic Watkins
Post Producer :
Jessica Mann
Color :
Artist :
Ricky Gausis
Sound Design & Mix :
Lime Studios
Sound Designer & Mixer :
Matt Miller
Flame Artist :
Bibinho Carvalho
Flame Artist :
Rodrigo Pina
VFX Producer :
Rafael Flamínio
VFX Producer :
Tato Carvalho
Account Manager :
Carolina Barros
Conform :
Fernando Diniz

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