To Risk or Not to Risk? Nike's 'The Last Game' Pits Football Clones Against Ronaldo
W+K and Passion Launch Ambitious Animated World Cup Film
Editor's Pick
Nike pulls out all the stops for the World Cup in this animated film that shows the benefits of risk-taking. Created by Wieden & Kennedy Portland and directed by Jon Saunders via Passion, "The Last Game" is about a future where risk-taking players are taken off the field in favor of staider, dependable "clones." This is thanks to The Scientist at Perfect Inc., a fictional football conglomerate that strips the game of risk -- and therefore, beauty. He hates the moves of players like Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. (He says for example, that Mr. Ibrahimovic's overhead kicks have a 76% chance of missing the target.)
But the "originals," the players led by Brazilian legend Ronaldo, decide to fight back, and challenge the clones to a last game -- one that will decide what shape the future of football takes.
"The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold, " Nike Chief Marketing Officer Davide Grasso said in a statement. "Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar."
Credits
- Date
- Jun 09, 2014
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Global Creative Director :
- Alberto Ponte
- Digital Director :
- Dan Viens
- Copywriter :
- Alberto Ponte
- Global Executive Producer :
- Matt Hunnicutt
- Agency Senior Producer :
- Erika Madison
- Production Assistant :
- Julie Gursha
- Head of Production :
- Ben Grylewicz
- Business Affairs Manager :
- Karen Crossley
- Project Manager :
- Jordan Schroeder
- Executive Creative Director :
- Joe Staples
- Executive Client Director :
- Susan Hoffman
- Production Company :
- Passion
- Director :
- Jon Saunders
- Writer :
- Jon Saunders
- Writer :
- James Russell
- Writer :
- Kevin Cecil
- Writer :
- Steven Hall
- Writer :
- Lucy Guy
- Story Development Team :
- Andrew Ruhemann
- Story Development Team :
- Pete Candeland
- Story Development Team :
- Alex Webster
- Story Development Team :
- Brendan Houghton
- Story Development Team :
- Ryan Goodwin-Smith
- Additional Story Assistance :
- Daniel Emmerson
- Additional Story Assistance :
- Simon Griffin
- Additional Story Assistance :
- Lee Hempstock
- Additional Story Assistance :
- Rob Sprackling
- Additional Story Assistance :
- John Smith
- Development Creative Director :
- Pete Candeland
- Executive Producer :
- Andrew Ruhemann
- Executive Producer :
- Alex Webster
- Head of Production :
- Anna Lord
- Producer :
- Ryan Goodwin-Smith
- Line Producer :
- Adriana Piasek-Wanski
- Production Coordinator :
- Anna Cunnington
- Production Coordinator :
- Kate Goodwin
- Production Assistant :
- Becky Perryman
- Voiceover Casting Director :
- Claudia Hesse
- Voiceover Casting Director :
- Hannah Simons
- Scientist :
- Jonathan Oliver
- Neymar :
- Bruno Garcez
- Iniesta :
- Andres Williams
- Zlatan :
- Adam Shaw
- Rooney :
- Neil Fitzmaurice
- David Luiz :
- Mauricio Brandes
- Tim Howard :
- Tom Clarke Hill
- Cristiano Ronaldo :
- Hugo Nicolau
- TV News Anchor :
- Victoria Lesiw
- Fenomeno :
- Rhasaan Orange
- Commentator 1 :
- Jonathan Clays
- Commentator 2 :
- Tony Lockwood
- Commentator 3 :
- John Roder
- Commentator 4 :
- Bill Leslie
- Hindi Newscaster Voiceover :
- Sanghamitra Mandal
- Mandarin Newscaster Voiceover :
- Sun Ye
- Newscaster Voiceover :
- Alberto de Matteis
- Animation Director :
- Mark Waring
- Football Choreography Consultant :
- Andy Ansah
- Head of CG :
- Jason Nicholas
- Visual Effects Supervisor :
- Neil Riley
- CG Supervisor :
- Cesar Nunes
- CG Coordination :
- Suzanne Forward
- CG Coordination :
- Derek Walsh
- CG Coordination :
- Amelie Zilliox
- CG Coordination :
- Mark Harper
- Additional Coordination :
- Carine Buncsi
- Art Direction :
- Painting Practice Ltd
- Art Direction :
- Cesar Nunes
- Character Design :
- Jon Saunders
- Character Design :
- Alex Huguet
- Character Design :
- Gillian Reid
- Character Design :
- Leeroy Vanilla
- Character Design :
- Dan Lambert
- Production Designer :
- Dan May
- Concept Art :
- Painting Practice Ltd
- Concept Art :
- Daniel Cacouault
- Concept Art :
- John Park
- Concept Art :
- Thomas Scholes
- CG Design Development :
- Jake Slutsky
- Storyboard :
- Brendan Houghton
- Storyboard :
- Yohann Auroux
- Previsualization Lead :
- Xavier Zahra
- Previsualization Lead :
- Richard Perry
- Previsualization :
- Mark Brown
- Previsualization :
- Paul Cousins
- Previsualization :
- Emiliano Nanfaro
- Previsualization :
- Stephen Harrison
- Previsualization :
- Daniel Adams
- Editor :
- Paul La Calandra
- Assistant Editor :
- Joe Petruccio
- Executive Producer :
- Lisa Kenrick
- Executive Producer :
- Lauren Hertzberg
- Producer :
- Nick Crane
- Editing :
- Victoria Lesiw
- Additional Editing :
- Anne Monnehay
- Additional Editing :
- Tim King
- Layout :
- Daniel Adams
- Layout :
- Remi Cauquil
- Layout :
- Anthony Martin
- Character Modelling Supervisor :
- Alex Huguet
- Character Modeling :
- Mattias Bjurstrom
- Character Modeling :
- Tom Bryant
- Character Modeling :
- Dan Fine
- Character Modeling :
- Julia Friedl
- Character Modeling :
- Craig Maden
- Character Modeling :
- Abner Marin
- Character Modeling :
- Angel Navarro
- Character Modeling :
- Alex Stratulat
- Environment Modeling Supervisor :
- Ian Brown
- Environment Modeling :
- Zahra Al-Naib
- Environment Modeling :
- Florence Ciuccoli
- Environment Modeling :
- Guillaume Fuentes
- Environment Modeling :
- Jacob Gonzalez
- Environment Modeling :
- Juan Carlos Gracia
- Environment Modeling :
- Francois Mancone
- Environment Modeling :
- Paco Rocha
- Environment Modeling :
- Florent Rousseau
- Environment Modeling :
- Vladimir Venkov
- Environment Modeling :
- Sarah Zaher
- Texturing :
- Ellie Bond
- Texturing :
- Amanda Bone
- Texturing :
- Katreena Erin Bowell
- Texturing :
- Claudia Carvalho
- Texturing :
- Eva De Prado
- Texturing :
- David Domingo Jimenez
- Texturing :
- Lesley Rooney
- Texturing :
- Grace Stephens
- Rigging :
- Andrew Butler
- Rigging :
- Chris Dawson
- Rigging :
- Morgan Evans
- Rigging :
- Maarten Heinstra
- Rigging :
- Maickel Pasta
- Rigging :
- Georg Schneider
- Animation Lead :
- Conor Ryan
- Animation :
- Magali Barbe
- Animation :
- Antoine Bourruel
- Animation :
- Cath Brooks
- Animation :
- Wesley Coman
- Animation :
- Catherine Elvidge
- Animation :
- Rhiannon Evans
- Animation :
- Aldo Gagliardi
- Animation :
- Alex Grigg
- Animation :
- Annie Habermehl
- Animation :
- Rimelle Khayat
- Animation :
- Boris Kossmehl
- Animation :
- Karin Mattsson
- Animation :
- Daniel Meitin
- Animation :
- Florian Mounie
- Animation :
- Nora OSullivan
- Animation :
- Garrick Rawlingson
- Animation :
- Alvaro Martin Saez de Parayuelo
- Animation :
- David Sigrist
- Animation :
- Milian Topsy
- Animation :
- Rodrigo Torres
- Animation :
- Marie Vorhoeven
- Animation :
- Chris Welsby
- Animation :
- Steven White
- Animation :
- Darren Walsh Magpie
- Effects Supervisor :
- Jamie Franks
- Effects :
- Sam Swift-Glasman
- Effects :
- Junaid Syed
- Effects :
- Dan Warder
- Effects :
- Ariele Podrieder Lenzi
- Effects :
- Antonios Defteraios
- Effects :
- Will Fife
- Effects :
- Jayson King
- Effects :
- Colin Perret
- Effects :
- Michael Sofoluke
- Hair :
- Chema Del Fresno
- Hair :
- Kwai Ip
- Crowd :
- Jonny Grew
- L&R Lead :
- Christian Mills
- L&R Lead :
- Arnoud Machtou
- Lighting and Rendering :
- Howard Bell
- Lighting and Rendering :
- Yohan Cohen
- Lighting and Rendering :
- Jacob Gonzalez
- Lighting and Rendering :
- Patrick Krafft
- Lighting and Rendering :
- Sebastian Mayer
- Lighting and Rendering :
- Richard Moss
- Lighting and Rendering :
- Camille Perrin
- Lighting and Rendering :
- Francois Pons
- Lighting and Rendering :
- Paco Rocha
- Compositing :
- Svilen Aynadzhiev
- Compositing :
- Pavan Balagam
- Compositing :
- Andre Bittencourt
- Compositing :
- David Lea
- Compositing :
- Manuel Perez
- Compositing :
- Julien Record
- Compositing :
- Valeria Romano
- Compositing :
- Johnny Still
- Compositing :
- Alex Swann
- Graphics :
- Stehane Coedel
- Graphics :
- Giles Dill
- Original 2D Design :
- ilovedust
- CG Designer :
- Sam Mason
- CG Designer :
- Jon Saunders
- Producer :
- Eve Strickman (Passion NY)
- Animation :
- Wieden+Kennedy Motion
- Lead Concept Artist/Matte Painter :
- Rafael Martin
- Coronel 3D Matte Artist/Lead :
- Graeme McDougal
- Matte Painter/Concept Artist :
- Antoine Birot
- Matte Painter/Concept Artist :
- Nicolas Loudot
- Matte Painter/Concept Artist :
- Tristan Ménard
- Matte Painter/Concept Artist :
- Carlos Nieto
- Junior Matte Painter :
- Noemie Cauvin
- Concept Artist :
- Justin C Hutchinson-Chatburn
- Concept Artist :
- Mike Shorten
- Concept Artist :
- Alex Fort
- Concept Artist :
- Xavier Ren
- 3D Artist :
- Matt Hotchkiss
- Coordinator :
- Dora Sarkozi
- Graphic Design :
- Gemma Kingsley
- Graphic Design :
- Erica McEwan
- Junior Artist :
- Rodolphe Parfait
- Choreographer :
- Andy Ansah
- Choreographer :
- Tyson White
- Project Manager :
- Tyler Blake
- Live Producer :
- Gerri McCarthy
- Director, Photography :
- Marek Wesolowski
- SOP :
- Ronaldas Buozis
- Focus Puller :
- Ralph Messer
- Runner :
- Josh Feder
- Runner :
- Jonah Sugden
- Digital Imaging Technician :
- Nuria Perez
- Football Performer :
- Mat Mitchel-King
- Football Performer :
- Louie Theophanous
- Football Performer :
- Anthony Cock
- Football Performer :
- Chris Piper
- Football Performer :
- Joseph Holland
- Football Performer :
- Aaron Clarke
- Football Performer :
- Isa Hussain
- Football Performer :
- Joel Ledgister
- Passion Producer :
- Lottie Hope
- Motion Capture Producer :
- Phil Stilgoe
- Motion Capture Supervisor :
- Stuart Haskayne
- Motion Capture Post Supervisor :
- Joe Ells
- Motion Capture Production Coordinator :
- Iain Silvester
- Senior Motion Capture Technician :
- Matt Parker
- Motion Capture Technician :
- Ross Richards
- Motion Capture Technician :
- David Bushen
- Motion Capture Production Assistant :
- Mimi Dulake
- Motion Capture Tracking Manager :
- Goran Dimitrijevic
- Motion Capture Senior Tracker :
- Igor Kovacevic
- Motion Capture Tracker :
- Jelena Mitrovic
- Motion Capture Tracker :
- Zoran Muncan
- Motion Capture Tracker :
- Nenad Milosavljevic
- Motion Capture Tracker :
- Milos Knezevic
- Sound Design :
- 750mph
- Sound Designer and Mix Engineer :
- Sam Ashwell
- Audio Producer :
- Sam Robinson
- Engineering :
- Phil Bolland
- TX :
- Mike Bovill
- TX :
- Jeff Smith
- Passion Pipeline TD :
- Sajjad Amjad
- Passion Pipeline TD :
- Julian Hodgson
- IT Manager :
- Daffer Al-Faiadh
- IT Engineer :
- Mani Singh
- IT Engineer :
- Ilkan Ozturk
- IT Assistant :
- Alex Pittas
- Runner :
- Kingsley Bailey
- Runner :
- Fern Buckenham
- Runner :
- Edward Bulmer
- Runner :
- Linus Carlson
- Runner :
- Fionn Guilfoyle
- Runner :
- Raymond Hemson
- Runner :
- Rishi Hindocha
- Runner :
- Isabella Miroux
- Runner :
- Shane Noonan
- Runner :
- Alex Pittas
- Runner :
- Phoebe Platman
- Runner :
- Sophia Simenski
- Runner :
- Paige Sullivan
- Runner :
- Zachary Towlen
- Runner :
- Phoebe Young
- Editorial Company :
- Joint Editorial
- Editor :
- Peter Wiedensmith
- Post Producer :
- Ryan Shanholtzer
- Post Producer :
- Alex Thiesen
- Music Editor :
- Nicholas Davis
- Assistant Editor :
- Eric Hill
- Assistant Editor :
- Alyssa Coates
- Post Executive Producer :
- Patty Brebner
- Finishing :
- Glassworks
- Colorist :
- Duncan Russell
- Smoke Artist :
- Aleks Ugarow
- Executive Producer :
- Misha Stanford-Harris
- Titles/Graphics :
- WK Motion/ WK Studio
- Music Company :
- Walker
- Composer :
- Judson Crane
- Executive Producer :
- Sara Matarazzo
- Music :
- Abbey Hickman
- Licensed Track :
- Miss Alissa, Eagles of Death Metal
- Sound + Mix Company :
- 750mph
- Sound Designer/ Mixer :
- Sam Ashwell
- Executive Producer :
- Sam Robinson
- Global Creative Director :
- Ryan O Rourke
- Art Director :
- Ryan O Rourke
- Editorial :
- The Whitehouse Post
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