Disinfect or Die: Purell Teams with TNT Dystopian Show 'The Last Ship'
Mono Creates Co-Branded Campaign
Jun 12, 2014
TNT's upcoming show, "The Last Ship," is Michael Bay's newest venture. It tells the story of a future world where 80% of people have died due to a global pandemic. Mono teamed up with the channel for an experience in New York's Grand Central that includes, among other things, a strategic partnership with Purell.
The experience also includes images of gas masks and stairs painted 20% black and 80% red, signifiying the survival rate as depicted in the show.