For Non-Athletes at Rio Olympics: Medal Beer Cans
Official Brand Skol Comes in Gold, Silver and Bronze

Editor's Pick
Sports fans at the Olympics in Rio this month can get their own medals just by drinking beer, thanks to Skol, the official beer for Rio 2016. Skol is creating its own Olympic Medals Pack by wrapping beer cans in the metallic gold, silver or bronze colors of winning athletes. Featuring images inspired by the real thing, the cans could almost make brew drinkers look like they're wearing hardware around their necks if they hold them just so, in front of their chests.
About one million metal cans will be produced and sold in the four Skol-sponsored areas scattered around the Olympic venues: the Skol Villa, the Skol Arena, Skol Live House and Skol FanZone. Anyone not attending the games can order online a three-pack with one medal can in each color and a branded case. Brazil's best-selling beer brand, owned by Anheuser-Busch InBev affiliate AmBev, works with Sao Paulo agency F/Nazca Saatchi & Saatchi.
Credits
- Date
- Aug 04, 2016
- Brand:
- Ambev - Skol
- Client:
- Ambev - Skol
- Agency:
- F/Nazca Saatchi & Saatchi
- Creative Director:
- Theo Rocha
- Creative Director:
- Pedro Prado
- Creative Director:
- Rodrigo Castellari
- Creative Director:
- Marcelo Ribeiro
- Creative:
- Rafael Freire
- Creative:
- Murilo Melo
- Creative:
- Adriana Leite
- Creative:
- Isaac Serruya
- Media:
- Mauricio Almeida
- Media:
- Thiago Custódio
- Media:
- Juliana Roque
- Art Buyer:
- Edna Bombini
- Client Approval:
- Fabio Baracho
- Client Approval:
- Felipe Meretti
- Client Approval:
- Bruna Buas
- Client Approval:
- Lia Bertoni
- Chief Creative Officer:
- Fabio Fernandes
- Planning:
- Erika Kitabayashi
- Planning:
- Quentin Mahe
- Graphics Producer:
- Jomar Farias
- Graphics Producer:
- Guilherme Gaggl
- Graphics Producer:
- Leandro Ferreira
- Illustration:
- Mauro Ferreira
- Account Management:
- Ricardo Forli
- Account Management:
- Thiago Iusim
- Account Management:
- Rafael Cappelli
- Account Management:
- Charis Carelli
- Account Management:
- Giovanna Peixoto
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