Dish : Late Show

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Published On
Nov 06, 2012

Editor's Pick

When DISH dropped AMC from its lineup, the brand faced a horde of angry customers. With negative comments proliferating on its Facebook page, the company, along with agency Barton F. Graf 9000, went out on a turnaround mission, with over 24 web films featuring the kooky cast of the "Boston" commercials that were posted on Facebook and YouTube. Each film focused on a particular aspect of the new Fall television season, from excitement about zombies-- and the importance of adult diapers -- to "Modern Family."Check out five of the most popular videos to the right. The others are all available on YouTube.

Credits

Date
Nov 06, 2012
Brand:
Dish
Client:
Dish
Agency:
Barton F. Graf-New York
Production Company:
Arts & Sciences
Director:
Adam & Dave
Executive Producer:
Mal Ward
Producer:
Zoe Odlum
Edit and Mix:
Arcade Edit
Editor:
Geoff Hounsel
Editor:
Greg Scruton
Producer:
Chelsea Spensley

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Project Type