Funny U.K. Lotto Ads Portray Those Moments When Your Odds Are Terrible
David Shane Directs AMV BBDO's Spots for Gamestore Brand
Feb 14, 2016
O Positive director David Shane's form of subtle-but-excruciating humor has translated fabulously to the U.K. market -- his hilarious Currys PCWorld holiday ads with Jeff Goldblum were well-received and now another major advertiser, the U.K. Lotto, has engaged him to direct a series of funny new spots through the same agency, AMV BBDO.
All these "no chance" moments are contrasted with the "1 in 4" chance of a win when playing Gamestore. Out-of-home creative follows a similar pattern by pairing a "no chance" visual (such as a scruffy-looking dog at a prestigious dog show, or a woman with all 13 of her cats featured in her online dating profile picture) with a GameStore product and odds of 1 in 4.