During Advertising Week 2015, Adobe unveiled its latest effort in the ongoing "Do you know what your marketing is doing?" campaign. And it's just as witty and prescient as its predecessors.
In this one, we witness the impact of marketing on a space shuttle launch to Mars. As we count down to lift off, the mission (and rousing music) keeps pausing for interruptions from the marketing team -- the sponsor's asking for a bigger logo, millennials don't like the color and "we need a hashtag," Mars is no longer trending so it has to go to Pluto instead.
At each stage, the rocket changes color, logo and even the astronauts end up in branded space suits, as a kid waits eagerly for the rocket to launch. But it's all for naught since the project runs out of budget and gets pushed back to Q4.
MJZ's Fredrik Bond directed the spot, for Goodby Silverstein & Partners.