Launching a company bold enough to ask hard questions

Published On
Jan 12, 2022

Description

Since its inception, SurveyMonkey defined a business category, helping people answer 55 billion questions and spreading the power of feedback across the world. But as the business evolved, there was a need to rebrand the company under a new name that emboldens its mission and ambitions for the future. It led the brand to partner across PMG’s data, strategy, creative, and media teams to launch a new brand to inspire action: Momentive.

Credits

Date
Jan 12, 2022
Agency :
PMG
Client :
Momentive

Need a credit fix? Contact the Creativity Editors

Project Type