Launching a company bold enough to ask hard questions
Jan 12, 2022
Since its inception, SurveyMonkey defined a business category, helping people answer 55 billion questions and spreading the power of feedback across the world. But as the business evolved, there was a need to rebrand the company under a new name that emboldens its mission and ambitions for the future. It led the brand to partner across PMG’s data, strategy, creative, and media teams to launch a new brand to inspire action: Momentive.