Your Lazy Phone Will Drive You Into a Lake

New Moto X Ad Shows The Perils of Not Having Touchless Navigation

Published On
Sep 25, 2013

Editor's Pick

Droga5 and Moto X bring back the fat, lazy man who is supposed to play the role of your crappy iPhone in a new ad that touts the phone's touchless navigation systems. In the spot, a man driving runs into a spot of trouble and tries to get his phone to help him. Unfortunately, things don't go as planned.


Sep 25, 2013
Brand :
Moto X
Client :
Moto X
Agency :
Droga5-New York
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Executive Creative Director/Production :
Neil Heymann
Group Creative Director :
Mike Long
Creative Director :
Scott Bell
Creative Director :
Tim Gordon
Head of Integrated Production :
Sally-Ann Dale
Head of Broadcast Production :
Ben Davies
Production Assistant :
Goldie Robbens
Production Company :
Director :
Speck and Gordon

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