The publisher of guide books and online city directories
for ad folks got Taxi's Paul Lavoie, Y&R's Tony Granger, DDB's Bob Scarpelli and John Hegarty of BBH to help promote its new campaign to raise money for One Laptop Per Child.
Using its model of curating recommendations from within the advertising community, LBB has pledged to donate 1 for every new recommednation, up to 20,000.
"Last year, Paul Lavoie had showed me a spot Taxi had done for OLPC and I was just very enthused by it," says LBB founder mMatt Cooper. "I think its a charity that fits the advertising industry quite well, and to be honest, just wanted to find a way to help out. Were also getting separate donations from people so well hopefully have more than our set 20,000 goal. Were talking to (OLPC) now about various situations and the best way to spend the money."