LCBO : Francois the Talking Mime

Toronto-based agency GJP Advertising has unveiled a new site for the Liquor Control Board of Ontario (LCBO) that's hosted by a talking mime named Francois. As French-flavored accordion sounds flow in the background, visitors c

Published On
Oct 20, 2008

Editor's Pick

Toronto-based agency GJP Advertising has unveiled a new site for the Liquor Control Board of Ontario (LCBO) that's hosted by a talking mime named Francois.

As French-flavored accordion sounds flow in the background, visitors can watch videos of Francois go on dates with three different women. Each woman is complemented by a different set of wines depending on her personality type, ranging from soft & subtle to big and bold. The videos conclude with each female giving their review of the date with Francois, who only speaks up when the topic is wine.

Visitors can also access info on any bottle within each style of wine such as tasting notes, the best food pairing and downloadable recipes. The site also features the mime's blog, which is updated on a weekly basis.

Credits

Date
Oct 20, 2008
Client:
Wines of France
Agency:
GJP Advertising
Creative Director:
Lisa Greenberg
Creative Director:
Trevor Schoenfeld
Art Director:
Lisa McCoy
Art Director:
Louis Duarte
Copywriter:
Lino DiNallo
Interactive Developer:
Colin Sharp
Interactive Developer:
Rob Gee
Director:
Lisa McCoy
Director:
Lino DiNallo
Director, Photography:
Colin Sharp
Producer:
Barb Gibson
Sound Director:
Boombox
Colorist:
Alter Ego
Editor:
Jeff Jordan
Brand:
LCBO

Need a credit fix? Contact the Creativity Editors

Industry
Project Type