League Against Cancer : Joystick

Touch yourself for good reason.

Published On
Apr 04, 2012

Editor's Pick

Getting young men to touch themselves to check for testicular cancer can be a tough thing to communicate. But Y&R Peru does a fine job with these hilarious print ads for the League Against Cancer.

"Give your fingers a better use," says the copy on the top of the models' underwear, with images of a joystick, a Rubik's Cube and a smartphone right at the crotch.

Credits

Date
Apr 04, 2012
Brand:
League Against Cancer
Client:
League Against Cancer
Agency:
Young & Rubicam-Peru
Executive Creative Director/Production:
Flavio Pantigoso
Head of Art:
Christian Snchez
Copywriter:
Jorge Soto
Art Director:
Charlie Valderrama
Agency Producer:
Fiorella Barrantes
Photographer:
Alex Freundt
Retoucher:
Frank Delgado

Need a credit fix? Contact the Creativity Editors

Project Type
Tags