Talk about an agency holiday effort that's actually useful. McCann Helsinki is offering up its agency professionals for a few hours every day, between 9 a.m. and 5 p.m. The promise: a free tailor-made slogan in two hours or less. Already 150 slogans have been made, for brands including Nike to a small shishkebab house. Some gems:
THE PASTAMAN: Pasta, Present, Future.
IDEALE HIGH FIDELITY: It's the high end of the world as we know it.
RUNYON SALTZMAN AND EINHORN: Einhorn is a man!
HENRIK SHISKEBAB: Kebab, stand up. Kebab for your right.
McCANN WORLDGROUP: Harris Diamonds Are Forever.