Honda : Leap

Time to do something different.

Published On
Oct 22, 2012

Editor's Pick

McGarryBowen London's first work for Honda Motors Europe breaks with "Leap," which launches a new (and for grammar nazis, possibly migraine-inducing) tagline, "Do More New."

The spot shows that moment when a Honda driver decides to break out of routine and leap into the unknown, with a science-fiction type portal that magically opens up in front of him.

Honda has been running "Leap" based campaigns for a while now over in the United States, most notably with "Leap Lists" and "Pintermission," which encouraged you to make aspirational to-do lists for your life and also take a break from social media to actually live it.