Tetley : Leaving

When you need to get away.

Published On
May 09, 2012

Editor's Pick

For Tetley, Clemenger BBDO Melbourne takes a more honest approach to the "tea" category, oft-filled with blissful, escapist imagery. This spot directed by Furlined's Brian Aldrich takes a bit of a hyperbolic approach to showing a woman's "tough decision," to illustrate the reality of what a good cup of tea can do for you. According to ECD Ant Keogh, "It seemed like nobody was really acknowledging tea for what it is. It's not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there."

Credits

Date
May 10, 2012
Brand :
Tetley
Client :
Tetley
Agency :
Clemenger BBDO-Melbourne
Director :
Brian Aldrich
Executive Creative Director/Production :
Ant Keogh
Creative Director :
Tom Martin
Creative Director :
Julian Schreiber
Copywriter :
Nick Kelly
Art Director :
Nic Buckingham
TV Director :
Sevda Cemo
DOP/Cinematographer :
Jeremy Rouse
Producer :
Dave Thorne
Producer :
Karen Bryson
Producer :
Cath Anderson
Producer :
Edward Pontifex
Production Company :
Furlined
Editor :
Peter Sciberras
Editor :
The Butchery
Flame Artist :
Eugene Richards
Flame Artist :
The Refinery
Post Production Company :
The Refinery
Composer/Arranger :
Josephine Petrina
Composer/Arranger :
Electric Dreams
Music Company :
Level Two Music
Music Company :
Electric Dreams
Sound Designer/Engineer :
Paul Le Couteur
Sound House :
Flagstaff Studios

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Project Type