Smokers Are So Gross You'll Swipe Left on Them, Says Latest Ad for Truth

Music Video-Style Spot Makes Tobacco Look So Unsexy

Published On
Feb 05, 2015

Editor's Pick

American Legacy Foundation's Truth campaign shows that smokers are so totally undate-able in this music-video style ad out of 72andSunny that makes fun use of the "swipe left" function on Tinder.

Directed by music video vet Director X, and featuring Fifth Harmony and Becky G singing a catchy track, the film shows young singles checking hotties out on their dating apps. But when the singles spot the cigarette in the mouths or hands of the people on their phones, the prospective date's desirabilty goes way down. The song encourages them to "swipe left dat." The over-the-top visuals -- like a guy riding a porpoise on a rainbow -- also make it feel fun, not preachy.


Feb 05, 2015
Brand :
Client :
Agency :
Chief Creative Officer :
Glenn Cole
Group Creative Director :
Mick DiMaria
Group Creative Director :
Justin Hooper
Writer :
Rebecca Ullman
Designer :
Sarah Herron
Group Brand Director :
Judson Whigham
Brand Director :
Kristine Soto
Brand Manager :
Everette Cooke
Brand Coordinator :
Chelsea Gilroy
Chief Production Officer :
Tom Dunlap
Director, Film Production :
Sam Baerwald
Senior Producer :
Marisa Wasser
Film Producer :
Esther Perls
Production Company :
DNA Seattle
Director :
Director X
Partner :
David Naylor
Executive Producer :
Missy Galanida
Producer :
Clark Jackson
Director, Photography :
Omer Ganai
Chief Marketing Officer :
Eric Asche
Vice President, Marketing :
Nicole Dorrler
Director, Marketing :
Mary Dominguez
Marketing Brand Manager :
Jasmin Malone

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