These Heineken Posters Have Been to Space, 'Slept' with a French Actress, Played Tennis with Jimmy Connors

Beer Brand and Wieden Amsterdam Team Up with Reporters Without Borders

Published On
Apr 03, 2014

Editor's Pick

Wieden & Kennedy Amsterdam have introduced a series of "Legendary Posters" -- artwork created in partnership with 40 legendary individuals. Each poster has done something you'll probably never do -- been inside a volcano, played fire tennis with Jimmy Connors, or spent a night with a French actress.

Created in support of Reporters Without Borders, you can bid for the prints on a special site. This is the first time the beer brand has partnered with the non-profit. What inspired the partnership was Heineken's love for "crossing borders" and living theough experiences -- just like the non-profit that is dedicated to ensuring that information and truth has no borders, either.

There are 40 posters, and each bears the physical marks of its adventures. The one that played fire tennis with Connors is all burnt up, while one bears the lipstick marks of French actress Audrey Vernon, who took it to bed with her. The site also features videos -- short films depicting the journey the posters took. (See the Jimmy Connors one here.)

The auction ends April 13.

Credits

Date
Apr 03, 2014
Brand:
Heineken
Client:
Heineken
Agency:
Wieden & Kennedy-Amsterdam
Creative Director:
Faustin Claverie
Art Director:
Vasco Vicente
Head of Broadcast Production:
Erik Verheijen
Broadcast Producer:
Judd Caraway
Head of Studio:
Jackie Barbour
Art Producer:
Jorge Fesser
Studio Artist:
Philip Cronerud
Production Company:
Park Pictures, UK
European Director:
Quentin van den Bossche
BMX Director/Director, Photography:
David McGrory
Producer:
Maximillian Osswald
Producer:
Brett Connors
Editor:
Quentin van den Bossche
Audio Post:
Wave Studios, Amsterdam
Sound Designer/Mixer:
Ed Downham
Audio Post Producer:
Ben Tomlin
Colorist:
Aline Sinquin
Visual Effects Supervisor:
Jim Spratling
Post Producer:
Sharuddin Rosunally
Digital Production Partner:
Resn
Creative Director:
Theirry Albert
Interactive Creative Director:
Edu Pou
Copywriter:
Evgeny Primachenko
Director, Interactive Production:
Andrew Allen
Interactive Producer:
Matthew Ravenhall
Head of Studio:
Jackie Barbour
Art Producer:
Jorge Fesser
Business Affairs:
Justine Young
Lead Director:
Camille Herren
Director:
James "Red" McLeod
BMX Production Company:
National Picture Show Entertainment
Production Company Iceland Episodes:
True North Iceland
Underwater Director, Photography:
Daan Verhoeven
Editing Company:
The Gentlemen's Club
Lead Editor:
Will Judge
New Zealand Editor:
James "Red" McLeod
Sound Designer/Mixer:
Randall MacDonald
Sound Designer/Mixer:
Dugal MacDiarmid
Post Production:
MPC Amsterdam
Colorist:
James Tillett
Color Producer:
Ellora Chowdhury
Post Producer:
Amy Richardson
Photography and Retouching:
Dario Fusnecher
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy

Need a credit fix? Contact the Creativity Editors

Industry
Project Type