These Heineken Posters Have Been to Space, 'Slept' with a French Actress, Played Tennis with Jimmy Connors
Beer Brand and Wieden Amsterdam Team Up with Reporters Without Borders

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Wieden & Kennedy Amsterdam have introduced a series of "Legendary Posters" -- artwork created in partnership with 40 legendary individuals. Each poster has done something you'll probably never do -- been inside a volcano, played fire tennis with Jimmy Connors, or spent a night with a French actress.
Created in support of Reporters Without Borders, you can bid for the prints on a special site. This is the first time the beer brand has partnered with the non-profit. What inspired the partnership was Heineken's love for "crossing borders" and living theough experiences -- just like the non-profit that is dedicated to ensuring that information and truth has no borders, either.
There are 40 posters, and each bears the physical marks of its adventures. The one that played fire tennis with Connors is all burnt up, while one bears the lipstick marks of French actress Audrey Vernon, who took it to bed with her. The site also features videos -- short films depicting the journey the posters took. (See the Jimmy Connors one here.)
The auction ends April 13.
Credits
- Date
- Apr 03, 2014
- Brand :
- Heineken
- Client :
- Heineken
- Agency :
- Wieden & Kennedy-Amsterdam
- Creative Director :
- Faustin Claverie
- Art Director :
- Vasco Vicente
- Head of Broadcast Production :
- Erik Verheijen
- Broadcast Producer :
- Judd Caraway
- Head of Studio :
- Jackie Barbour
- Art Producer :
- Jorge Fesser
- Studio Artist :
- Philip Cronerud
- Production Company :
- Park Pictures, UK
- European Director :
- Quentin van den Bossche
- BMX Director/Director, Photography :
- David McGrory
- Producer :
- Maximillian Osswald
- Producer :
- Brett Connors
- Editor :
- Quentin van den Bossche
- Audio Post :
- Wave Studios, Amsterdam
- Sound Designer/Mixer :
- Ed Downham
- Audio Post Producer :
- Ben Tomlin
- Colorist :
- Aline Sinquin
- Visual Effects Supervisor :
- Jim Spratling
- Post Producer :
- Sharuddin Rosunally
- Digital Production Partner :
- Resn
- Creative Director :
- Theirry Albert
- Interactive Creative Director :
- Edu Pou
- Copywriter :
- Evgeny Primachenko
- Director, Interactive Production :
- Andrew Allen
- Interactive Producer :
- Matthew Ravenhall
- Head of Studio :
- Jackie Barbour
- Art Producer :
- Jorge Fesser
- Business Affairs :
- Justine Young
- Lead Director :
- Camille Herren
- Director :
- James "Red" McLeod
- BMX Production Company :
- National Picture Show Entertainment
- Production Company Iceland Episodes :
- True North Iceland
- Underwater Director, Photography :
- Daan Verhoeven
- Editing Company :
- The Gentlemen's Club
- Lead Editor :
- Will Judge
- New Zealand Editor :
- James "Red" McLeod
- Sound Designer/Mixer :
- Randall MacDonald
- Sound Designer/Mixer :
- Dugal MacDiarmid
- Post Production :
- MPC Amsterdam
- Colorist :
- James Tillett
- Color Producer :
- Ellora Chowdhury
- Post Producer :
- Amy Richardson
- Photography and Retouching :
- Dario Fusnecher
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
Need a credit fix? Contact the Creativity Editors
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