Although Kobe Bryant will retire from pro basketball tonight, his game will on digitally, in 2K Sports' "Legends" edition of "NBA 2K17" highlighting the athlete's career.
As illustrated in this spot airing during his final game tonight, fans can continue to love #24 while haters can go on hating him with the help of the game. Crispin Porter & Bogusky Los Angeles was behind the ad, directed by CP&B creative directors Andrew Jasperson and Jeff Dryer, via Plus Productions.
The new title will feature Bryant on the cover and will be accompanied by Kobe-themed memorabilia and digtial content.
Check out more of Kobe's past ad appearance's in Ad Age's roundup of Kobe-themed marketing.