Kobe Will Live on in the Hearts of Haters and Lovers -- and a Video Game

2K Games Releases Title to Honor Retiring Lakers Star

Published On
Apr 13, 2016

Editor's Pick

Although Kobe Bryant will retire from pro basketball tonight, his game will on digitally, in 2K Sports' "Legends" edition of "NBA 2K17" highlighting the athlete's career.

As illustrated in this spot airing during his final game tonight, fans can continue to love #24 while haters can go on hating him with the help of the game. Crispin Porter & Bogusky Los Angeles was behind the ad, directed by CP&B creative directors Andrew Jasperson and Jeff Dryer, via Plus Productions.

The new title will feature Bryant on the cover and will be accompanied by Kobe-themed memorabilia and digtial content.

Check out more of Kobe's past ad appearance's in Ad Age's roundup of Kobe-themed marketing.


Apr 13, 2016
NBA 2K17
NBA 2K17
Crispin Porter Bogusky
This is Not a Game
Executive Creative Director:
Kevin Jones
Creative Director:
Andrew Jasperson
Creative Director:
Jeff Dryer
Vice President, Director, Video Production:
Kate Hildebrant
Integrated Producer:
Jessica Piele
Music Supervisor:
Andy Hamm
Production Company:
Plus Productions
Andrew Jasperson
Jeff Dryer
Line Producer, Production:
Kristen Porter
Director, Photography:
Corey Walter
Editorial Company:
Plus Productions LA
Max Bohichik
Assistant Editor:
Miki Miyazaki
Post Producer:
Dre Krichevsky
Post Producer:
Jake Fritz
Post Production:
Method LA
Flame Artist:
Jason Frank
Mix Company:
Eleven Sound LA
Audio Engineer:
Jeff Payne
Color Design:
Company 3 LA
Tom Poole
Vice President, Group Account Director:
Ryan Skubic
Content Supervisor:
Jake Welch
Content Manager:
Katie Martin
Vice President, Executive Business Affairs Manager:
Rebecca Williams
Junior Business Affairs Manager:
Taylor Tsuji
Project Manager:
Paige Erikson

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Project Type