Liam Bushby : The Lego Adoption Agency

Adopt a Lego man.

Published On
Mar 08, 2012

Editor's Pick

TBWA creatives Liam Bushby and Alison Steven have devised a cute little way to get rid of unwanted Lego men -- adoption. To avert what Bushby calls a "modern day tragedy," put up your Lego men for adoption on the Web site -- and give them a new reason for living

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Bushby thought up the idea because he has a load of Lego in a box that he never gets to play with -- but Lego, as any true fan knows, is more than a toy. So selling or giving it away didn't seem right.

2 pieces have already been re-homed and there may be plans to expand into Lego bricks as well, including bios of every brick to show what it has been through -- sort of like an adoption profile.

Credits

Date
Mar 08, 2012
Brand:
Liam Bushby
Client:
Liam Bushby
Creative:
Liam Bushby
Creative:
Alison Steven

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Project Type