Lego Asks a Bunch of Six-Year-Olds to Rebuild Their Country
Cute Film Marks Singapore's SG50 Celebrations
By
Alexandra Jardine
Published On
Aug 04, 2015
Editor's Pick
As Singapore celebrates its 50th anniversary as an independent nation, an anniversary dubbed SG50, Lego is marking the occasion with this film reimagining the city in its tiny bricks.
First, it asked some Lego enthusiasts to rebuild the city envisaging what it might looks like in 50 years time. Then, it asked a bunch of six-year-old kids to step in and make the rebuild more to their liking. The kids adds parks, animals and move homes next to offices so their parents can be home earlier. While we don't know how much prompting they had, it's pretty cute and a neat idea for Lego.
The film is by Iris Worldwide, Singapore and is part of a wider SG50 campaign dubbed "Rebuild Your Memories."
Credits
- Date
- Aug 04, 2015
- Agency :
- Iris
- Brand :
- Lego
- Client :
- Lego
- Senior Regional Brand Manager :
- Kevin Hagino
- Senior Digital Marketing Manager :
- Ivan Zeng
- Brand Manager :
- Low Wei Li
- Creative Director :
- Ed Cheong
- Creative Group Head :
- Shawn Foo
- Senior Creative :
- Sylvester Poh
- Senior Creative :
- Adam Yeo
- Regional Chief Executive Offier :
- Luke Nathans
- Senior Account Manager :
- Ashley Leong
- Senior Account Executive :
- Sharon Chan
- Planning Director :
- Adil Ismeer
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