Lego freaks get an iPhone app and home for their ideas.
Jan 10, 2010
Pereira O'Dell brings the community of Lego inventors, artists and fans together at Lego Click, an online destination that celebrates and fosters great ideas and problem-solving--or what the brand calls "Click" moments. The company's first iPhone app, Lego Photo— which filters users' photos into Lego-like pixels, jumpstarted the push. This Blue Source-directed short film about a quirky inventor's road to his "Click" moment introduces viewers the Lego Click site, which promises to provide tips, stories and inspiration to the Lego community.