Lego : Tractor

Backwards, diagonally and forwards.

Published On
Sep 08, 2011

Editor's Pick

A series of print ads for Lego out of TBWA Costa Rica combine visuals with word puzzles. Each ad takes the form of a word search puzzle, with the various pieces it takes to make an object marked up -- just the way different letters would be picked out to create a word -- emphasizing the piece-meal nature of playtime with Lego.