Lego and Intel Challenge Kids To Augmented Reality Race

Event at Lego World sees kids race AR Lego runner

Published On
Apr 10, 2013

Editor's Pick

Lego teamed up with Intel to bring an Augmented Reality experience to kids at Lego World 2013, in Copenhagen. Created by Welsh digital experience agency Make&See, "Shadow Runner" challenged kids to compete with a virtual Lego Man in a head to head sprint over 15 meters. The footage was augmented on big screens around the racing track. Every performance was recorded, replayed on a big screen and then emailed out, allowing the children to watch, and no doubt re-watch, their own race.

Credits

Date
Apr 10, 2013
Brand:
Lego/Intel
Client:
Lego/Intel
Agency:
Make&See

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