Legoland Florida is trying to make "are we there yet?" into a thing of the past, by providing kids with their very own GPS guide to the journey there.
Developed by VML New York and MediaMonks in conjunction with Google, "Quest to Legoland" aims to transform families' drive to the resort into a Lego-themed ride. Kids can follow Lego minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer geographical trivia, and see information about landmarks they pass on the journey. It might even make you want to take the scenic route.