Is This the Most Boring Ad Ever?

Leica Shows Off Meticulous Craftsmanship

Published On
Apr 28, 2014

Editor's Pick

Leica creates what might be the most boring advertisement ever -- unless you really enjoy watching Leica Ts get polished, bit by intense bit, for 45 minutes. It's a smart way to get some media play, and also show off how meticulously crafted these cameras really are. If you can't be bothered to go through the whole thing, watch the first two minutes, then skip to the end.