Ice T Runs a Lemonade Stand in This Funny Geico Spot

The Joke Is in the Name

Published On
Sep 09, 2016

Editor's Pick

Geico found a great way to use a celebrity in its latest spot from The Martin Agency-- and the clue is in the name.

A couple of kids set up a lemonade stand, but, despite a huge sign proclaiming "Lemonade," all the adults passing are asking: "Is that Iced Tea?"

Eventually it's revealed that none other than Ice T himself is sitting behind the kids, and he's not impressed by their questioning. (Geico also released a longer social media video featuring Ice T offering his top tips on selling lemonade, which is pretty funny too. Advice includes "Never haggle. Just stare.")

So what does all this have to do with Geico? Well, Ice T at a lemonade stand is "surprising," but what's not surprising is how much money you can save by switching to Geico.


Sep 09, 2016
Brand :
Client :
Agency :
The Martin Agency
Chief Creative Officer :
Joe Alexander
Group Creative Director :
Steve Bassett
Group Creative Director :
Wade Alger
Creative Director :
Sean Riley
Art Director :
Jesse Mitchell
Senior Copywriter :
Ken Marcus
Copywriter :
Ryan Durr
Executive Producer :
Brett Alexander
Broadcast Producer :
Brian Camp
Associate Broadcast Producer :
Coleman Sweeney
Junior Broadcast Producer :
Sara Montgomery
Account Director :
Ben Creasey
Account Supervisor :
Allison Hensley
Coordinator :
Allie Waller
Business Affairs Supervisor :
Suzanne Wieringo
Financial Account Supervisor :
Monica Cox
Senior Production Business Manager :
Amy Trenz
Project Manager :
Karen McEwen
Vice President, Marketing :
Ted Ward
Director, Marketing Media Advertising :
Bill Brower
Sports Marketing Manager :
Melissa Halicy
Brand Team Director :
Mike Grant
Creative Planner :
Brighid Griffin
Creative Planner :
Tom Perlozzo
Coordinator :
Julia Nass
Coordinator :
Tim Ware
Director :
Steve Miller
Production Company :
Executive Producer :
Gregg Carlesimo
Head of Production :
Frank Dituri
Editorial Company :
Running with Scissors
Editor :
Drew Neuhart
Executive Producer :
Brian Creech
Producer :
Katherine Brackman
Colorist :
Drew Neuhart
Stock Music :

Need a credit fix? Contact the Creativity Editors

Project Type