Lenovo : Seize the Night

A mysterious laptop.

Published On
Jun 04, 2012

Editor's Pick

Saatchi New York and director Tomas Jonsgarden follow a group of young people as they pass around a mysterious Lenovo laptop. In a Matrix-like opening scene, a young man is seen feverishly typing away some lines of code on the computer, which he then slides under the door of a friend (it's thin enough to do that!). Then, the computer continues to get passed around -- a nod to its long-lasting battery life, no doubt -- until it's finally revealed what's been going on.

Beth Snyder Bulik at AdAge has more on the campaign.

Credits

Date
Jun 04, 2012
Brand:
Lenovo
Client:
Lenovo
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Con Williamson
Vice President, Executive Producer:
Bruce Andreini
Music Producer:
Ryan Fitch
Production Company:
Anonymous Content
Director:
Tomas Jonsgarden
Senior Executive Producer:
Jeff Baron
Producer:
Magnus Akerstedt
Director, Photography:
Sebastian Blenkov
Editing Company:
Rock Paper Scissors
Executive Producer:
Eve Kornblum
Visual Effects Company:
The Mill - New York
Executive Producer:
Jo Arghiris
Executive Creative Director/Production:
Brian Carley
Copywriter:
Lincoln Boehm
Editor:
Marcus Kryler
Music:
Jesper Gadeberg
Post Producer:
Lily Tilton
Lead Flame Artist:
Martin Lazaro
Colorist:
Fergus McCall
Music Score:
Asger Baden & Peder
Sound Design:
Frippe Jonsater
End Music:
Baskerville
Mixer:
Steve Rosen
Mixer:
Sonic Union
Senior Art Director:
Dave Hong
Lead Flame Artist:
Westley Sarokin
Creative:
William John
Creative:
Matthew Guy
Associate Creative Director:
Subodh Samudre
Associate Creative Director:
David Ekholm

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Project Type