Building a home mirrors building a life in this magical DIY spot
Nicolai Fuglsig directs a VFX-laden ad for BETC Paris for home improvement retailer Leroy Merlin
Editor's Pick
An emotive new spot by French home improvement retailer Leroy Merlin uses some incredible VFX to illustrate how building your home is a metaphor for building your life together.
In the ad, created by BETC Paris and directed by Nicolai Fuglsig via MJZ/Henry, a young family stumbles on a dilapidated shack and take shelter there. They begin to make the run-down structure into a home, with the building transforming into a kind of magical treehouse as the family grows. Over time, new roots branch out to make extensions and new spaces for their kids. The set designs were created by Christopher Glass ("The Jungle Book," Apple AirPods).
A previous spot by the brand turned a house into a ship that sets sail on the ocean.
Credits
- Date
- Oct 25, 2019
- Client :
- Leroy Merlin
- Agency :
- BETC-Paris
- Brand Director :
- Erwan Soquet
- Communication Manager :
- Agathe Ruckebusch
- Brand Campaign Project Manager :
- Maïté Boussemart
- VP/Executive Creative Director :
- Olivier Apers
- Creative :
- Moritz Maus
- Creative :
- Sebastian Regfeldt
- VP/Brand Director :
- Jean-Patrick Spitz
- Business Director :
- Sofiane Ouaddah
- Account Director :
- Coline Leroy
- Project Manager :
- Florence Gury
- Agency Producer :
- David Green
- Music Creative Director :
- Christophe Caurret
- Traffic :
- Christine Eon
- Director :
- Nicolaï Fuglsig
- Cinematographer :
- Phaedon Papamichael
- Set Designer :
- Christopher Glass
- Production Company :
- Henry
- Production Company :
- MJZ
- Executive Producer :
- Jean Ozannat
- UK Producer :
- Tim Wild
- French Producer :
- Gaelle Delaporte
- Editor :
- Walter Mauriot
- Post Production :
- nineteentwenty
- Head of Post Production :
- Sebastien Gros
- VFX Supervisor :
- Chris King
- VFX Supervisor :
- Bill McNamara
- VFX Producer :
- David Keegan
- Head of Sound Production :
- Christophe Caurret
- Record Label :
- City Slang
- Music Artist :
- Grandbrothers - “Bloodflow”
- Sound Production :
- GUM
- Sound Designer :
- Anaïs Khout
- Sound Producer :
- Marion Torreilles
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