Building a home mirrors building a life in this magical DIY spot
Nicolai Fuglsig directs a VFX-laden ad for BETC Paris for home improvement retailer Leroy Merlin
Oct 25, 2019
An emotive new spot by French home improvement retailer Leroy Merlin uses some incredible VFX to illustrate how building your home is a metaphor for building your life together.
In the ad, created by BETC Paris and directed by Nicolai Fuglsig via MJZ/Henry, a young family stumbles on a dilapidated shack and take shelter there. They begin to make the run-down structure into a home, with the building transforming into a kind of magical treehouse as the family grows. Over time, new roots branch out to make extensions and new spaces for their kids. The set designs were created by Christopher Glass ("The Jungle Book," Apple AirPods).